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The Character and The Logo of Jeonbuk Tour Pass Selected
Writer Manager Date 2019-04-08 Hit 47
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Jeollabuk-do opened and selected 'the Character and the Logo of Jeonbuk Tour Pass' for the provincial inhabitants and Jeonbuk tourists expected to visit Jeonbuk tourist attractions in order to use them as friendly publicity helpers.

 

‘Haengboki’ was selected in the grand prize for the character. In this character, ‘Haengboki’ introduced experiences and tours, wearing Jeonbuk-colored traditional hanbok as a protagonist of the squirrel, nimble and bright,

 

The logo which won grand prize expressed the tour with free caligraphy style of Jeonbuk color by using the roof tile, a traditional symbol of Jeollabuk-do and the flag, a symbol of tour guide.

 

The character will be applied on the basis of basic form. Figures (taekwondo, hanbok experience, traditional liquor introduction etc.), doll mask etc. will be produced, matched with Jeonbuk culture & sightseeing stories in many ways, and used as publicity helpers which will introduce events, on-line and off-line, such as 「Find Acorns」「Stamp Tour」 etc. to enhance Jeonbuk tour pass recognition.

 

 

Jeollabuk-do will make ‘Tour Jeonbuk Conveniently in a Cheap Price with One Card’ 「Jeonbuk Tour Pass」 a masterpiece brand by printing the logo patterns on Jeonbuk tour pass cards, SNS (homepage, blog, facebook etc.), guide books, and brochures.

 

Information : Team of Total Tour, Department of Tour Generalization +82-063-280-3333

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